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What is ruby chocolate?

It's pink, it's fruity, and it's not flavoured with berries. A quick guide to the newest kind of chocolate.

Chocolate 101

For most of history, chocolate came in three kinds: dark, milk and white. Then in 2017, ruby chocolate arrived, and it's often called the fourth kind.

Why is it pink?

Ruby chocolate is made from cocoa beans that are processed in a special way to keep their natural pink colour and fruity notes. Its makers say there are no berries or colourings added: the colour and the bright, slightly tangy flavour come from the beans themselves.

What does it taste like?

Think of it as sitting somewhere between milk chocolate and fresh berries: creamy, a little sweet and a little sour. That's why it pairs so well with fruit fillings, and why it's a favourite for romantic gifts.

Our favourite ruby combinations

  • Ruby's Sunset: pistachio cream, raspberry cheesecake and mango jelly.
  • Date Night: raspberry jelly, pink champagne cream and chocolate mousse.
  • Something simple: ruby chocolate with a single layer of vanilla cream lets it shine.

— The Choclably team

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