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Meet Ruby, our chocolatey assistant

She's round, she's pink, she waves at everyone, and she can build your bar if you just tell her what you want.

Behind the scenes

If you've spent any time in the builder, you've met Ruby: the little pink disc in the corner with the rosy cheeks and the permanent wave. She's Choclably's mascot and our AI assistant.

Her (very official) origin story

As Ruby tells it, she started life in our kitchen in Covington, Georgia, as a test disc of ruby chocolate that came out of its mould with two little dimples and a curve that looked exactly like a smile. Nobody had the heart to wrap her, so she was set on the windowsill "to keep an eye on things". She spent her days watching bars get layered and boxed, and learned every filling by heart.

Make it yours, make it layered, make it sweet.

She'll happily tell you the rest: her chocolate friends (Dark 70% is "the serious cousin who's secretly a softie"), her dream bar, and why she won't be called "pink milk chocolate". Just ask.

What she can actually do

  • Answer questions about our bars, prices, delivery, payment and ingredients.
  • Build a bar for you: "ruby chocolate with pistachio cream and raspberry cheesecake".
  • Add it to your cart, rename cart bars, change quantities or tell you how far you are from free delivery.
  • Pass your question to the team when she doesn't know the answer.

Anyone can type to her. Signed in? Tap Talk to Ruby under the bar preview and just say what you want. She answers out loud.

— The Choclably team

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